Rush Store

With its debut in California nearly 40 years ago, RUSH® Liquid Incense® remains the world’s bestselling liquid aroma.

Every day, around the world, more than 25,000 people buy a bottle of genuine RUSH®, powerized with the exclusive Power-Pak Pellet™ to eliminate the impurities which cause decay. A broken Power-Pak Pellet™ has no influence on the effect, but rather, has proven its value!

Have you tried it yet? Nothing can compare with classic, original RUSH®, so rush to your local dealer and pick up a bottle today. 10 million people can't be wrong!


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PWD delivers innovative products that enhance people's lives. We take great pride in the products that carry the famous PWD name, which currently include most of the world's best-selling brands of Liquid Incense®, Liquid Aroma or Video Head Cleaner, including: RUSH®, Hardware®, Quicksilver®, Heavy Duty Bolt®, Ram®, Liquid Aroma Brand®, Pop'rs® and Iron Horse™.

Note: RUSH® Liquid Incense® and all our other nitrite based products are sold as room odorants, liquid incense, liquid aroma, aromas or video head cleaner only. We are not responsible for the media claims that "RUSH® " or "RAM® " are said to be "aphrodisiacs" or "sex drugs", and we do not endorse such claims. Neither RUSH® Liquid Incense® nor any of our other aroma products contain amyl nitrite or butyl nitrite.